Brain Scanner Based Design

Brain scanner based design
Design
MRI, scan, emotional, identifier, aesthetic,
2014
Amsterdam
Merel Bekking

Merel Bekking is an independent research-based designer from the Netherlands. Teaming up with neuroscientists, she has created a method for scientifically identifing a person‘s aesthetic preferences using three categories: shape, colour, and material.

The experiment was done with 20 participants, male and female, inbetween the ages of 20-30. Through the duration of an hour, each participant had an MRI while simultaneously being shown a variety of 252 images of five sets of textures – wood, paper, plastic, steel, and stone – ten colours, eight shapes – round, organic, square, rectilinear – all presented opened and closed, and four paintings or pictures depicting social scenes.

According to Bekking, „Different parts of the brain react to different emotions. If you show a violent painting, such as a Goya or Caravaggio, it will stimulate a different part of the brain than if you would show an erotic scene.“
Using these comparisons, she realized that while a person may respond to typical questions of aesthetic preference, they may or may not tell their preference, but instead one that they think they should prefer.

Through this research, she hopes to be able to design spaces according to the results of the brain scan. A higher level of customer satisfaction can be achieved, and design decisions will no longer be a guess for the designer. Instead, true emotional data will result in an ideal environment for a client or group of inhabitants.

Brain-Manufacturing-by-Merel-Bekking_dezeen_2 Brain-Manufacturing-by-Merel-Bekking_dezeen_4

Original sources:
http://www.dezeen.com/2014/02/03/brain-manufacturing-mri-scans-perfect-design-merel-bekking/

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